[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.falvo.cz\/jak-ucinna-je-tiktokova-ppc-reklama-ci-pinterestova-ppc-reklama\/#Article","mainEntityOfPage":"https:\/\/www.falvo.cz\/jak-ucinna-je-tiktokova-ppc-reklama-ci-pinterestova-ppc-reklama\/","headline":"Jak \u00fa\u010dinn\u00e1 je TikTokov\u00e1 PPC reklama \u010di Pinterestov\u00e1 PPC reklama","name":"Jak \u00fa\u010dinn\u00e1 je TikTokov\u00e1 PPC reklama \u010di Pinterestov\u00e1 PPC reklama","description":"Statistiky n\u00e1m ukazuj\u00ed, \u017ee lid\u00e9 obecn\u011b tr\u00e1v\u00ed st\u00e1le v\u00edce \u010dasu na soci\u00e1ln\u00edch s\u00edt\u00edch. Tento trend samoz\u0159ejm\u011b neunikl ani podnikatel\u016fm, kte\u0159\u00ed se jej rozhodli vyu\u017e\u00edt ke zv\u00fd\u0161en\u00ed sv\u00e9ho zisku. A je to jen pochopiteln\u00e9, koneckonc\u016f v dne\u0161n\u00edm tr\u017en\u00edm prost\u0159ed\u00ed je pot\u0159eba vyu\u017e\u00edt jak\u00e9hokoliv leg\u00e1ln\u00edho prost\u0159edku, pokud chcete, aby va\u0161e firma usp\u011bla. V\u00fdsledkem je pak t\u0159eba TikTokov\u00e1 […]","datePublished":"2023-04-03","dateModified":"2023-04-03","author":{"@type":"Person","@id":"https:\/\/www.falvo.cz\/author\/#Person","name":"","url":"https:\/\/www.falvo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"falvo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.falvo.cz\/wp-content\/uploads\/socsite3.png","url":"https:\/\/www.falvo.cz\/wp-content\/uploads\/socsite3.png","height":0,"width":0},"url":"https:\/\/www.falvo.cz\/jak-ucinna-je-tiktokova-ppc-reklama-ci-pinterestova-ppc-reklama\/","about":["Firmy"],"wordCount":455,"articleBody":"    Statistiky n\u00e1m ukazuj\u00ed, \u017ee lid\u00e9 obecn\u011b tr\u00e1v\u00ed st\u00e1le v\u00edce \u010dasu na soci\u00e1ln\u00edch s\u00edt\u00edch. Tento trend samoz\u0159ejm\u011b neunikl ani podnikatel\u016fm, kte\u0159\u00ed se jej rozhodli vyu\u017e\u00edt ke zv\u00fd\u0161en\u00ed sv\u00e9ho zisku. A je to jen pochopiteln\u00e9, koneckonc\u016f v dne\u0161n\u00edm tr\u017en\u00edm prost\u0159ed\u00ed je pot\u0159eba vyu\u017e\u00edt jak\u00e9hokoliv leg\u00e1ln\u00edho prost\u0159edku, pokud chcete, aby va\u0161e firma usp\u011bla. V\u00fdsledkem je pak t\u0159eba TikTokov\u00e1 PPC reklama nebo Pinterestov\u00e1 PPC reklama. Tyto vyu\u017e\u00edvaj\u00ed slu\u017eeb zm\u00edn\u011bn\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed. Princip je takov\u00fd, \u017ee vybran\u00fd influencer dan\u00fd v\u00fdrobek bu\u010f p\u0159\u00edmo \u010di nep\u0159\u00edmo propaguje, nebo m\u00e1 ve sv\u00fdch p\u0159\u00edsp\u011bvc\u00edch alespo\u0148 odkaz na webov\u00e9 str\u00e1nky dan\u00e9 firmy.  Za tuto propagaci samoz\u0159ejm\u011b dostane zaplaceno, av\u0161ak je ot\u00e1zkou, zda se vynalo\u017een\u00e9 pen\u00edze firm\u011b vr\u00e1t\u00ed. Zde v\u0161ak z\u00e1le\u017e\u00ed na v\u00edce faktorech. V n\u011bkter\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt tento typ reklamy velmi efektivn\u00ed, v jin\u00fdch se naopak m\u016f\u017ee jednat o naprost\u00fd propad\u00e1k. V prvn\u00ed \u0159ad\u011b je nutn\u00e9 vz\u00edt v \u00favahu c\u00edlovou skupinu, pro kterou je n\u00e1\u0161 produkt ur\u010den. Obecn\u011b toti\u017e plat\u00ed, \u017ee \u010d\u00edm je \u010dlov\u011bk star\u0161\u00ed, t\u00edm m\u00e9n\u011b soci\u00e1ln\u00ed s\u00edt\u011b vyu\u017e\u00edv\u00e1, a t\u00edm m\u00e9n\u011b je tak\u00e9 ovlivn\u011bn influencery. I zde v\u0161ak samoz\u0159ejm\u011b existuj\u00ed rozd\u00edly mezi jednotliv\u00fdmi demografick\u00fdmi skupinami.  Pak je tak\u00e9 nutn\u00e9, aby byl vybran\u00fd influencer popul\u00e1rn\u00ed pr\u00e1v\u011b mezi na\u0161\u00ed c\u00edlovou skupinou. \u010c\u00edm obl\u00edben\u011bj\u0161\u00ed a zn\u00e1m\u011bj\u0161\u00ed bude, t\u00edm v\u011bt\u0161\u00ed bude dosah reklamy, a t\u00edm vy\u0161\u0161\u00ed tak\u00e9 bude jej\u00ed efektivita. Zde je v\u0161ak dobr\u00e9 si uv\u011bdomit, \u017ee \u010d\u00edm zn\u00e1m\u011bj\u0161\u00ed bude, t\u00edm v\u00edce pen\u011bz bude za tuto propagaci cht\u00edt zaplatit. Probl\u00e9mem, kter\u00fd je tak\u00e9 nutn\u00e9 vz\u00edt v \u00favahu, je i soci\u00e1ln\u00ed s\u00ed\u0165, kterou si vybereme. Nap\u0159\u00edklad ji\u017e zm\u00edn\u011bn\u00fd TikTok \u010di Pinterest jsou popul\u00e1rn\u00ed p\u0159edev\u0161\u00edm mezi mlad\u00fdmi lidmi, zat\u00edmco ti star\u0161\u00ed vyu\u017e\u00edvaj\u00ed sp\u00ed\u0161e Facebook \u010di Instagram. Rozhodn\u011b se tedy vyplat\u00ed si nechat p\u0159edem ud\u011blat pr\u016fzkum, kter\u00fd n\u00e1m na v\u0161echny tyto ot\u00e1zky odpov\u00ed. Samoz\u0159ejm\u011b je pot\u0159eba po\u010d\u00edtat s t\u00edm, \u017ee podobn\u011b jako u kter\u00e9koliv jin\u00e9 investice i zde se m\u016f\u017eeme sp\u00e1lit. Dobr\u00fdm a kvalitn\u00edm pr\u016fzkumem v\u0161ak m\u016f\u017eeme tuto mo\u017enost minimalizovat. To n\u00e1m p\u0159inese mnohem jist\u011bj\u0161\u00ed zisky, co\u017e je to, o co tu jde p\u0159edev\u0161\u00edm.                                                                                                                                                                                                                                                                                                                                                                                          3.2\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak \u00fa\u010dinn\u00e1 je TikTokov\u00e1 PPC reklama \u010di Pinterestov\u00e1 PPC reklama","item":"https:\/\/www.falvo.cz\/jak-ucinna-je-tiktokova-ppc-reklama-ci-pinterestova-ppc-reklama\/#breadcrumbitem"}]}]